Growing your holistic business

Tag Archives: Marketing

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Intuitive Marketing for Complementary Practitioners

Posted on by Helen Harding

As a complementary practitioner, I’m sure you utilise your intuition to enhance your clinical work.  You may be trained to the highest standards in your discipline, but your intuition plays a role in your success with clients. Do you also … Continue reading

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There’s Too Much Competition! Or is There?

Posted on by Helen Harding

Is this something you feel? There are too many practitioners who provide the same service as you?  There are too many alternative options available for your potential clients? This is a complaint I often hear from complementary practitioners and therapists.  … Continue reading

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The Power of Case Studies and Testimonials, for your Complementary, or Therapy Practice

Posted on by Helen Harding

People love stories, we are drawn to them and naturally want to know what happens next.  Stories are an incredibly powerful way to communicate and illustrate how you help people.  The way to do this in your practice, is by … Continue reading

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How to Stop Confusing Clients

Posted on by Helen Harding

As a complementary practitioner or therapist, one of the easiest ways to confuse your clients is, by using jargon. When we train, we are taught to use language that is specific to our approach.  We get comfortable with using certain … Continue reading

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How to Save Money on Marketing Your Practice

Posted on by Helen Harding

It can be really expensive setting up and running a practice, especially when you’re starting out.  One of the areas many practitioners and therapists try and save money on is marketing, often doing the tasks themselves rather than outsourcing them. … Continue reading

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How to Write a Newsletter

Posted on by Helen Harding

Newsletters sent out by email are a fabulous way of building your practice.  They allow you to keep in touch with your clients and remind them you are there, to build relationships with potential clients and share your knowledge. Many … Continue reading

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Do I Need to Pick a Niche?

Posted on by Helen Harding

A reoccurring topic among therapists and practitioners at the moment is ‘do I need to pick a niche?’. Being a generalist Ultimately, the choice is yours, it’s your business and you don’t have to pick a niche, you can work … Continue reading

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Simple Copywriting – Finding Your Voice

Posted on by Helen Harding

Copywriting is an area that I used to struggle with, it was one of the main things I would spend hours procrastinating over.  Having started my working life in a design studio with brilliant and creative writers, and proof readers, … Continue reading

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How to Brief a Designer

Posted on by Helen Harding

As a therapist or practitioner, it’s likely you were not taught how to brief a creative in your training.   However, it is a hurdle you are likely to come up against in your business. I was really impressed by a … Continue reading

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How to Build a Simple Email List

Posted on by Helen Harding

Have you started to build an email list yet? If not, you are missing out on an incredibly valuable asset for your business.  If you’re put off by the technology, you can keep things very simple and still get great results. … Continue reading

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