Pay-as-you-go Mentoring & Coaching
Each call is 50 minutes long, by phone or Skype, with a written summary by email of our discussion and links to any useful resources. These calls are designed to answer your questions, and focus your efforts. You will need to put in additional effort to support the work done in these calls, to make the most of them.
The number of sessions required depends on what you want to achieve, and you can book as many as you like. Your marketing needs to be authentic to you, so we will work out where your strengths are and work to them.
Examples of what we could cover include:
If you have done a lot of marketing and can’t understand why it hasn’t worked, this option is for you.
We will review your goals and what marketing activities (website, branding etc.) you have done so far. I will provide you with relevant feedback and make recommendations for your next steps.
If you feel stuck and are struggling in your business, I will help you to get clear, make good decisions, and simplify what needs to be done.
Identifying your niche or ideal clients
This is an area where many therapists and practitioners feel really stuck. You’ve often heard you ‘should’ pick a niche, but the fear of missing out on potential clients stops you from making a choice.
Niching does not stop you from working with clients outside of your area. It allows you to communicate directly to a select group who both need and are willing to pay for your services.
Creating your personalised marketing plan
A simple plan is so often the missing piece of the puzzle when it comes to successful marketing. If you don’t know where you are going, how will you get there?
We will work to create the foundations for your simple marketing plan, that you can start putting into action straight away. We will work with the time and resources available to you, to create your plan.
This is the message that is consistent throughout your marketing efforts and tells your ideal client what you can do for them. It can also be used for networking or any other opportunity where you need to be good at explaining what you do.
Selecting the right marketing activities
There are so many options out there, from building a website, to social media, to networking, to advertising, it is often difficult to know where to start. Once you get going, it is easy to get side tracked by the next opportunity, and you end up flitting around, and not achieving much other than getting very frustrated.
I will work with you to discover the activities that are right for you, work to your strengths, and fit both within your time and budget restraints.
Briefing agencies or designers
Many practitioners and therapists don’t know where to start when it comes to briefing creatives on what they want. I have heard many a story where a designer has been employed to build their website but without any information or content other than ‘I want a website’. This is an expensive disaster waiting to happen.
By learning how to put a brief together, you will be able to communicate exactly what you want, and save yourself from unnecessary time and expense.
- 50 minute Skype or phone call focused on solving your marketing issue
- Email summary of any feedback and your action steps following the call
- Links to relevant resources, worksheets and recommended reading following our call
Investment: £96.00 (including VAT) per call
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